Imprint, a Sullivan Content Lab, Taps Meredith Executive Georgia Galanoudis
NEW YORK, NY (December 16, 2014) – Imprint, a Sullivan Content Lab, announced today the hire of Georgia Galanoudis as Managing Director. Galanoudis will report directly to Andy Seibert, Managing Partner of Imprint. In this role, Galanoudis will partner with organizations that want to use content marketing to increase audience engagement and drive business outcomes. Galanoudis brings over 15 years experience at major media companies, including Meredith Corporation and Time Inc. She combines a deep knowledge of the CPG, retail, financial services and healthcare markets with expertise across traditional and digital channels.
“Georgia is a pioneer in the industry, and she understands how to make an organization’s content efforts remain accountable to its core business and communication objectives,” said Seibert. “Her experience will deepen and broaden Imprint’s expertise in helping clients create meaningful interactions with audiences through all types of content – no matter the format or channel through which it’s delivered. We couldn’t be more excited to have Georgia on board.”
Galanoudis joins Imprint from Meredith Corporation’s MXM, a leading content-powered, customer engagement agency. There she served as Managing Director, and developed and managed content marketing efforts for clients in diverse categories and disciplines, including digital, social, mobile and CRM.
“Within its first two years, Imprint has honed and set a high standard for helping organizations create, design, execute and manage branded content in a way that maps to their core business objectives, “ said Galanoudis. “To that end, I couldn’t be more thrilled to contribute and be a part of the growing team.”
Prior to MXM, Galanoudis led custom content marketing programs, strategy, development, and execution for Meredith Corporation’s divisions targeting English and Spanish-language parents. Before her roles at Meredith Corporation, Galanoudis was at Time Inc. overseeing custom publishing and sampling programs targeting new and expectant mothers.
Imprint is a full-service custom content firm based in New York City. Offering a unique expertise in creating and implementing channel-agnostic custom communications tailored to reader behavior, Imprint's programs increase relevance, engagement and action, all of which drive business results. The Imprint team is comprised of industry veterans, including current Content Council Chairman Andy Seibert. In 2014, Imprint was honored as a global finalist for “Agency of the Year” by the Content Marketing Institute, and its clients were nominated for numerous industry accolades, including the STAR, Pearl, CMA, Eddie and Ozzie awards. For more information, please visit www.imprintcontent.com.
Sullivan is a brand engagement firm that connects customers to brands at the very moments they are likely to make decisions. The firm's capabilities span all aspects of strategy, design, and delivery, across traditional and digital media. Sullivan boasts relationships with many blue-chip for-profit and not-for-profit clients, including American Express, Merrill Lynch, Duke University, UPS, LinkedIn and WebMD. In 2014, Sullivan was named to Inc. Magazine’s List of Fastest Growing Private Companies in America for the fifth year. For more information, please visit www.sullivannyc.com.