Eva Hartling, Vice President, Marketing and Communications, Birks Group
Eva Hartling is the Vice President, Marketing and Communications for Birks Group, parent company of Birks Jewellers in Canada and Mayors in the United States where she leads the company's branding activities in addition to external communications. Eva started her career in media relations and corporate affairs at the Business Development Bank of Canada and IBM Canada; she also worked for the home improvement retail chain RONA where she played a strategic role in the development of the retailer's Responsible Lumber Sourcing policy. With a passion for Corporate Social Responsibility and environmental issues, Eva spearheaded the development of Birks' Honeybee Preservation program to support the jeweller's 135th anniversary activities. She completed studies in Communications at the University of Quebec in Montreal.