Capturing the Content Zeitgeist: Culture, Innovation and the Art of Influence
The Content Council annual spring conference welcomed C-level agency executives and brand CMOs. The focus was on the latest trends and content strategies. Guests networked, debated and exchanged ideas for leveraging content marketing in today’s constantly evolving industry. Find out what you missed by following the conversation on social #ContentCulture @ContentCouncil. Check out the photos on our Facebook page. Download the program here>>
Date: Monday 21 - Tuesday 22 March 2016
Venue: Convene, 810 7th Avenue (between 52nd and 53rd), New York City
Monday, March 21
1:00 Welcome from The Content Council Chair, Andy Seibert, Managing Partner, Imprint
1:05 Keynote speaker: Seth Barron, Head of Creative Business Partnerships, Google | YouTube ZOO
Storytelling in the Age of Digital Distraction
2:05 Panel Discussion: Chasing the Fountain of Youth - What does the Younger Generation Want from Brands?
We’ll ask millennials and Gen Z’s what they think, how they consume content, and what actually moves them to action.
Berna Anat, Teens & Emerging Trends Producer, Instagram
Chase Guttman, Instagram Influencer and Drone Photography Expert
Jayde Lovell, Co-Host and Producer, The Young Turks Network
Alexandra Osten, Account Manager, Nielsen
Rosanna Servidio Rosenthal, Lawyer/Millennial Mom
3:05 Content Marketing In Motion: Flip Content Creation Upside Down and Improve Efficiency and Drive ROI
Scott Decker, President & Co-Founder, PublishThis
3:20 Panel Discussion: Creating a Movement with Content
Branded stories with a cause have created the biggest stir in recent times. How can you find a cause that fits with a brand’s story? How can companies become authentic change agents with a compelling narrative to match? Our panelists will cover key ways that organizations can marry cause with content.
Sheryl Victor Levy, Senior Director of Digital Strategy, Phil & Co
Nandika Madgavkar, Assistant Vice President, Corporate Responsibility, MetLife Inc.
Lisa Manley, Executive Vice President, Cone Communications
Theresa McDonnell, Director Digital Engagement and PR, Unilever North America
Ben Zagorski, Chief Revenue Officer, Upworthy
4:05 - 6pm Cocktail reception (Convene, 810 7th Avenue)
Tuesday, March 22
9:00 Keynote speaker: Greg David, Director of the Business Journalism Program, CUNY Graduate School of Journalism
Politics and the Economy: The story in the Presidential Race and in New York
10:00 Panel Discussion: The Best Ideas Win - How To Generate Disruptive Content
The exponential growth of content makes it ever harder to stand out from the pack. To be heard, companies must find new ways to tell their stories. So you need creativity and innovation to have brand messages resonate with the right audiences. We’ll discuss how to do that during this lively panel.
Jacquie Loch, Vice President Content Solutions, St. Joseph Communications Media Group
Joe Fullman, Director of Marketing, The Onion
Monique Frumberg, Senior Vice President, Group Brand Content & Alliances Director, Hudson Rouge
Oren Katzeff, Head of Programming, Tastemade
Sean King, CEO, Seven
10:45 Content Marketing In Motion: 152 Countries and Counting: IBM’s Integrated Content Strategy
Doug Rock, Associate Director, MSP-C
Joe Furgiuele, V.P. MeritDirect, LLC | FCI Analytics & Reporting Unit
12:20 Panel Discussion: The Strategic Imperative - Creating a Content Strategy That Motivates and Inspires
Everybody talks about the importance of content strategy, but how can it be developed to ensure that it helps brands meet their goals? We’ll talk tactics that can bring companies’ missions to life through content.
Georgia Galanoudis, Managing Director, Imprint