Director of Social Media and Content Strategy, Lowe's
Brad and his team are responsible for social media strategy, community management, and content development across Lowe's social media channels. During Brad's tenure at Lowe’s he and his team have been the recipients of a variety of awards including Cannes Lion, The One Show, Effies, Mashable, London International, and Shorty Awards for the heralded Fix in Six, Hypermade and Tap-Thru campaigns. Brad has presented and shared his insights on Jay Baer’s Convince and Convert Podcast, SxSW, Internet Retailer (IRCE), and Socialmedia.org Brand Summit. Additionally, he has been recognized as an AdAge 2014 Top Digital Marketer, 2014 Content Marketer of the Year Finalist, and is an alumni of the Brand Innovators 40 under 40 class of 2013. Prior to joining Lowe's, Brad lead digital strategy and account management at some of the top agencies within the Ad world; working with great brands, including: Hyundai Motor America, Walmart, Tylenol, Michelin and Dr Pepper. A graduate of Baylor University (and Texan at heart), he lives in Mooresville, NC with his wife and daughter; but continues his quest for decent Tex-Mex food outside of the Lone Star State.