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Custom Content Council

Custom Content Council

Industry News
News Main
NEW SURVEY SHOWS CUSTOM CONTENT MARKET SPEND AT $40.2 BILLION
Branded Video Leads Pack in Growth of Distribution Channels While print still captures the majority of money spent on custom media – $23.6 billion – the combination of electronic, video,...
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Research
Research Main
12th Annual Industry Characteristics Study
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The Customer Publishing Industry 2011
This document presents the main findings of the 2011 Customer Publishing report, prepared on behalf of the Association of Publishing Agencies (APA). The report is intended to provide an independent review of the market, examining how the sector has changed since the 2008 report, key current trends and how the industry is likely to develop in the next two years.
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All Case Studies

  • Hannaford Web
    fresh Magazine
    Pohly Company, The
    Build and strengthen the Hannaford brand Support companywide marketing initiativesPosition Hannaford as a resource for healthy livingEncourage customers to try new foods and ingredients and to...
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